Gone is Jumla Club…Hello JUMLA
Jumla Club, the recognized community for simplified sourcing today announced a complete rebranding in celebration of its second anniversary. JUMLA has been building the region’s largest community of businesses with the aim of simplifying their complex daily sourcing activities of food, beverage, and consumables.
The new brand mark communicates a solid message about the Jumla stance and gives a clear direction on where JUMLA is heading in the industry.
We believe in the powerful simplicity of ONE. Through a bold, confident typeface, we define our solid presence in the marketplace. Our simplicity is our process. So, we’ve communicated it as simply as we could.
The new brand mark drops the word “CLUB” and shifts the focus to the word “JUMLA” (translates to: wholesale). The ‘A’ in JUMLA features a wholesale box, symbolizing our one sourcing system; a subtle upwards arrow, representing our innovative, single-minded process; and both are housed under the arch of the ‘A’, representing our community of ONE.
The rebranding includes a top-to-bottom redesign of the Jumla Club platform, graphics, communications, and correspondence, and is expected to be complete by the end of January 2020.
Jumla Club is now simply JUMLA.